In 1994, Denso wave invented the QR code to store information about an automotive part during car assemblies.
But 26 years later, the use of these two-dimensional codes has truly come a long way. You’d even wonder why it took this long for QR codes to get this big.
Since the COVID-19 pandemic, most car companies and dealerships have used these 2D barcodes for marketing and simplifying operations.
Using a free QR code generator with logo online, here are some QR code use cases for most car companies and dealerships today.
How do car companies use QR codes today?
Dealership Business Cards
Automotive companies send the cars they manufacture to dealership branches and let their agents do the selling of vehicles.
As a technique to get more chances of closing a deal for the car model they market, dealership agents leave out their business cards to every person or family that inquires about them.
But as most of the inquirers use their smartphones to store the agent’s contact number, dealership agents are now adding a vCard QR code to their physical business cards.
This is to encourage potential customers to scan the QR code and save the contact numbers easily.
Now agents won’t have to worry about potential customers losing their cards. In just a few taps, their vCard QR codes are scanned and saved in people’s phones.
Car Payment Mode
Are you ready to pay for your dream car, but you only carry your debit or credit card with you? Car companies are simplifying their payment acceptance means using QR codes.
With the rise of digital wallets in the COVID-19 pandemic, QR code payments are applied in different stores and restaurants to accept digital funds.
Using one to buy a car, automotive companies can still profit more with the simplified car payment mode.
Store Car Specifications and Features Sheet
Do you want to know the specifications and features of the car you like but are too shy to ask the agent? Now, automotive companies have fixed that issue with QR codes.
Car sellers can use a PDF QR code to store a digital copy of the car’s specifications and features and place it beside the car model.
This way, shy visiting customers can further know more about the car model without needing the dealership agent’s assistance by just scanning the QR code.
Promote Social Media Pages
According to CrowdTap, 70 percent of car owners use social media to buy their car, and 95 percent said they would post the car model or an automobile they liked. And as they decide on their purchases using social media, automotive companies can promote their social media pages from offline to online using QR codes.
This way, they can entice potential customers to check out their latest social media posts. By clicking the social media network they want to connect with.
Automotive companies can customize their social media QR code using a QR code generator with logo online.
Gateway for Early Bird Pre-Registration
Is your dream car getting released early, and do you want to secure a deal before its official release? Then you will need to first pre-register for it at your nearest dealership branch.
If you live farther from the dealership store, you can visit the automotive company’s social media page and look for the pre-registration post to register.
This is how pre-registration works from the consumer’s perspective. Still, for automotive companies, this is an excellent opportunity for them to gather more leads and send out promo emails.
Store Video Promotion of the Vehicle
Automotive companies extend their marketing efforts by showcasing their latest car models through video promotions on different marketing channels available.
With different themes delivered for each release, automotive companies distribute these clips to a broader audience using omnichannel marketing. With the use of QR codes, they can easily embed the video and place the code in their print ads.
Car companies are getting more creative in building hype around their new fleet of vehicles. They turn to QR code for that low-cost and creative tool in getting more people to scan and engage on their ads and promotions.
It also allows for simplified operations, from instructional materials, product authorization, and even mobile payments.
If you just started a car dealership business and want to simplify your marketing and operations. QR codes are the perfect device to make your processes more straightforward and appealing to customers.